Business Intelligence

What is Business Intelligence?

Business Intelligence (BI) is a stack of software applications used to analyse an organisation’s raw data. Related BI activities include data mining, online analytics, querying and reporting.

Companies are relying on BI to make better informed decisions, reduce overheads, and identify new opportunities. BI can also be used to identify inefficient business processes that are ready for change management.

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Benefits of Business Intelligence (BI)

Tapping into customer data using BI is a well-known way to enhance efficiency, improve customer relationships and generate new revenues. In recent years, the data landscape has evolved. The cost of data storage has fallen, enabling massive data collection using modern digital technologies.

Real-time data analysis and personalised communication are the advanced technologies of today. CIOs, CFOs, analysts and business owners are realizing that big data generated could offer additional value if enhanced and analysed to tap on its potential.

Birst offers an enterprise-caliber BI that delivers accurate, actionable content in an intuitive, self-service BI environment. Users can combine data from different source systems in a single BI platform to obtain answers to their most pressing business issues in real-time.

Multi-dimensional data discovery and a library of interactive visualisations are right at your fingertips. Advanced analytics and data modelling are accessible. Users get to stay on top of their data with real-time alerts and notifications.

Birst is designed for easy collaboration and report distribution for critical analysis within your organisation. Integrate data sources from multiple systems such as, Marketo and Netsuite.

Design and automate your data management and integration processes. Start deploying your BI within weeks!

What should I consider when implementing a BI solution?

A modern solution should enable your business to experience a powerful and user-friendly software. Your BI solution should analyse information from all types of data assets, extracting information from corporate systems to XML files and even spreadsheets.
A full BI solution must include the following features: ETL and scheduling, database, metadata, banded/pixel perfect reporting, dashboards, e-mail alerts, and online analytical processing capabilities.
SaaS solutions as compared to traditional BI solutions, have more transparent and affordable pricing. The monthly cost comprises of the hardware, software and support costs. SaaS pricing is also more affordable as it leverages on a shared cost structure, and thus lowering costs over time. This makes it easier to deploy and maintain a BI solution.