Teng Chuan Hiang
The rubber meets the road is where the sales and marketing folks engage the customers. Empowering these folks with timely information working together to help customers make purchase decisions is critical to closing more deals. Very often, being able to share the right information with the prospective buyer can make the difference between closing a deal or losing it. When marketing is sending out the right content to drive high quality leads to sales, sales productivity increases dramatically.