One of the purposes of marketing is to initiate the connection with its customers and prospects and walk the journey of making a purchase of your products or service when they are ready. Modern consumers are empowered through the use of information in the technology world in making this purchase decision and it is paramount that we engage early in their buying cycle. This has changed the way companies market their products and services to their target markets and organizations must change the way they engage customers in this journey.
To meet this challenge, we need to identify the journey map of this buying behaviour. Align it with well-defined and measurable processes to ensure a pleasurable buying journey with your brand. Finally apply technology to automate whenever possible and cost effectively to meet both the business and financial objectives.
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