Like every good coach they must understand a few important things and one of which is data. Both qualitative and quantitative data help the sales coach train the sales team to sell better objectively. These coaches can point very specifically to areas where the sales person needs to improve. Besides setting quantitative goals, qualitative goals can also be set using a system. As they they, "if you can measure, you can improve". Visibility in sales performance shown in a comprehensive manner with little data consolidation effort empowers both the sales coach and the sales team to understand challenges better.
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