A higher level of thinking is collective thinking with a common vision. Any team who can harness the power of collectiveness and cohesiveness delivers better solutions. To design a customer journey from enquiry to closure well, we have to combine the thinking and the processes of sales and marketing. Good content generate good leads and good sales builds on this process. We help to forge a closer relationship between sales and marketing or we help to imbue a more cohesive thinking about how the two functions should work as one coherent unit.
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